Set up for success with market research by Further Insight

Our market research services get you audience insights when you need them. Whether you're quick to market, or building an annual strategy, we use the latest proven technologies to put you ahead.

Our market research services are custom designed and cover a broad range of industries and need. We are highly experienced in undertaking research for the following purposes:

• Customer satisfaction
• Employee engagement
• Product development​
• Pricing research​
• Market segmentation​
• Audience measurement
• Brand awareness / health​
• Brand tracking
• Brand positioning
• Campaign evaluation​
• Concept testing​
• Communications research​
• Behaviour change

Further Insight's market research services covers a vast breadth of methodologies. This includes desktop research, qualitative research such as focus groups and one on one in-depth interviews, and quantitative research which is mostly undertaken through surveys.

We use a broad range of market research technologies, from the latest online technologies to proven and trusted face to face techniques. We undertake online surveys with participants recruited securely from high quality market research panels, online communities, online video interviews and discussion groups. We also offer phone and email surveys. Our personal market research services include face to face intercept surveys, vox pops, and face to face focus groups or personal and executive interviews.

We have a portfolio of high quality partners that we utilise to assist with participant recruitment, fieldwork, and interview facilities. We have worked with our partners for years and continously evaluate them to ensure continued consistency in service delivery and expertise.